As the popularity of eCommerce rises, so does the amount of discussion. You've probably heard many myths and facts regarding paper packaging, its recycling capabilities, and its carbon impact compared to plastic. With recent and continuous news about the present status of our environment, the possibility of climate change and global warming, and the steady buildup of non-biodegradable trash and packaging in our landfills, sustainable packaging is gaining prominence. Indeed, sustainable packaging and the usage of eco-friendly materials are becoming increasingly common across different industries, with a CAGR of more than 5% expected by 2020.
Both industry clients and end customers are showing a preference for contemporary, ecological packaging. Consumers across various industries are ready to pay more for items if they know the materials used in their packaging are renewable, which is terrific news for the environment. Unfortunately, with greater awareness comes myths and misconceptions about sustainable packaging. We've created a list of the top five, which we'll go through and refute in depth to clear up any misinformation.
But what is true and what is false? We're about to debunk some prevalent paper misconceptions, and the truth may surprise you.
The Truth About Eco-Friendly Packaging
Eco-friendly packaging is often assumed to be more expensive and less visually appealing than conventional packaging. However, these common myths about sustainable packaging options simply aren't true. Here we debunk 5 myths about eco-friendly packaging and provide tips for affordably integrating green materials into your ecommerce business.
Myth 1: All Plastic is Bad for the Environment
While single-use plastics are problematic, not all plastics are created equal. Many companies have invested in more sustainable plastic production methods and materials. When used properly, these innovative plastics can actually reduce food waste and provide other environmental benefits.
Myth 2: Environmental Concern is a Passing Fad
Sustainability is here to stay. Eco-consciousness has gone mainstream across all age groups. Showcasing your environmental efforts can attract dedicated green consumers while also influencing less familiar shoppers.
Myth 3: Sustainable Packaging Can't be Eye-Catching
With creativity and the right materials, eco-friendly packaging can be just as beautiful as traditional options. Sustainable adhesives enable intricate designs. Simple, clean designs also let the materials' natural beauty shine through.
Myth 4: Sustainability is Only About Recycling and Waste Reduction
While minimizing waste is crucial, the full lifecycle impacts of packaging matter too. Some recyclable materials have higher carbon footprints for production and transport. Taking a holistic view allows more informed sustainability decisions.
Myth 5: Eco-Friendly Packaging is Too Expensive
Well-designed sustainable packaging solutions can increase efficiency and reduce costs over time. Start by minimizing materials through right-sized packaging. Then implement creative reusable and recyclable solutions tailored to your products.
Tips for Affordable, Eco-Friendly Packaging
Reduce Package Weight
Lighter packaging lowers shipping emissions and costs. Consider eliminating boxes for mailing bags when feasible.
Right-Size Packaging
Optimized box sizes reduce the need for filler while accommodating average order sizes. This saves on materials, shipping, and storage.
Choose Eco-Friendly Inks
Soy-based inks are more sustainable than petroleum-based options. They also produce brighter, longer-lasting colors on packaging.
With some creative thinking, small changes can make your packaging greener, more cost-effective and visually appealing. Contact our team to learn more about integrating sustainable materials into your ecommerce operations.
Recommended: Eco-Friendly Packaging Tips for Ecommerce in 2020