What is Custom Repackaging?

Virginia Miller

October 1, 2024

In this article

According to a report, 72 % of 72 consumers in America said that the product packaging design influences their purchase decision. When it comes to custom repackaging is a value-added service that is specifically done when necessary changes are required in packaging. Both custom packaging and repacking drive the logistic business because the entire service functions for the betterment of the customer.

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Most logistic companies offer custom repackaging to ensure a better customer experience. The complete service is based on the customer's demands and requests.

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What is Custom Repackaging and Why is it Important?

Custom repackaging involves redesigning and remanufacturing products to meet the specific needs of customers or target markets. This can range from changing the packaging to customizing the actual product.

Types of Custom Repackaging

Functional Custom Repackaging: Improves product functionality by enhancing ergonomics or ease of use.

Aesthetic Custom Repackaging: Focuses on visual appeal by modifying packaging design and materials.

Common Materials Used

Corrugated Boxes: Sturdy, multi-layered cardboard boxes.

Jute Packaging: Natural fiber bags, boxes, etc.

Paperboard: Cereal and cracker boxes.

Plastic Packaging: Moisture and light resistant.

Mailers & Bubbles: Protect items during shipping.

Poly Bags: Moisture resistant food packaging.

Benefits of Custom Repackaging

Increases Customer Satisfaction

Meeting customer preferences improves loyalty and overall experience.

Drives Sales

Attractive packaging makes products more enticing to buyers.

Reduces Costs

Streamlined packaging can cut material expenses.

Competitive Differentiation

Unique packaging builds brand recognition and stand-out.

Enhances Visual Appeal

Aesthetically pleasing packaging attracts customer attention.

Decreases Waste

Efficient packaging materials reduce unnecessary waste.

Protects Contents

Durable materials prevent damage during shipping and storage.

Improves Functionality

Packaging can be designed to improve product usability.

Reinforces Branding

Customized packaging promotes brand identity.

Potential Drawbacks

While beneficial, custom repackaging has some possible downsides:

Increased costs from special materials and processes
Additional time needed for new packaging design and production
Risk of damaging products if changes not properly tested

Choosing a Custom Repackaging Partner

When selecting a custom packaging provider, key factors to evaluate include:

Services offered
Industry experience
Customer reviews and reputation
Pricing and available discounts

Preparing Products for Shipping

To package products for shipping:

Seal products securely in boxes
Use quality packing materials
Protect contents with bubble wrap/air bags
Fill empty space to prevent shifting
Properly seal and label boxes

Get Expert Help with Custom Packaging

For assistance with repackaging and shipping, contact the professionals at Simpl Fulfillment. Our full-service solutions help ecommerce businesses scale while saving time and money.

Recommended: How To Outsource Pick Pack And Ship

FAQs

What are the main reasons companies repackage products?

The top reasons are to comply with regulations, appeal to target markets, reduce costs, improve functionality, decrease waste, and strengthen brand identity.

What types of materials can be used for custom packaging?

Common materials include corrugated cardboard, jute, paperboard, various plastics, bubble mailers, poly bags, and more. The choice depends on product specifics and repackaging goals.

Does custom packaging increase costs for companies?

While repackaging does incur upfront expenses, it can lead to reduced long-term costs through lower materials use, improved transportation efficiency, and increased sales.

Can custom packaging help companies be more eco-friendly?

Yes, efficient repackaging decreases materials waste. Some companies also use recycled or biodegradable packaging to reduce environmental impact.

What should you look for when choosing a packaging partner?

Opt for providers with extensive expertise in your product types, positive customer feedback, competitive pricing, and a range of repackaging options to meet your unique needs.

How can packaging improve product functionality?

Adjustments like easier opening mechanisms, improved ergonomics, clearer labeling, and redesign for enhanced durability can all make products perform better.

Does repackaging products take a long time?

With an experienced partner, the process is quite fast. New packaging can be designed in days or weeks. Production timelines vary based on order volumes and customization needs.

How should you prepare products for shipping?

Seal them securely in quality boxes, use protective interior materials like bubble wrap, fill empty spaces to prevent shifting, and properly label/seal boxes.