According to a report, 72 % of 72 consumers in America said that the product packaging design influences their purchase decision. When it comes to custom repackaging is a value-added service that is specifically done when necessary changes are required in packaging. Both custom packaging and repacking drive the logistic business because the entire service functions for the betterment of the customer.
Most logistic companies offer custom repackaging to ensure a better customer experience. The complete service is based on the customer's demands and requests.
What is Custom Repackaging? Why Is It Important?
Custom repackaging is the process of redesigning and remanufacturing products to meet the specific needs of a customer or market. This can involve anything from changing the packaging to customizing the product itself.
There are many reasons why companies might choose to custom repackage their products. In some cases, it may be necessary in order to comply with regulations (such as those governing food labeling). In other cases, it may simply be a matter of making the product more appealing to customers.
There are two main types of custom repackaging:
Functional custom repackaging: This involves changes that improve the function of the product, such as improving ergonomics or making it easier to use.
Aesthetic custom repackaging: This involves changes that improve the appearance of the product, such as changing the packaging design or using more attractive materials.
Common Custom Repackaging Materials
Corrugated Boxes: These are perhaps the most common type of custom packaging. They are made from layers of cardboard that are glued or taped together.
Jute Packaging: Jute is a natural fiber that can be used to make custom bags, boxes, and other types of packaging.
Paperboard Packaging: Paperboard is a type of cardboard that is often used for cereal boxes, cracker boxes, and other types of food packaging.
Plastic Packaging: Plastic is a common material for custom repackaging, particularly for products that need to be kept fresh or are sensitive to light or moisture.
Envelope And Bubble Mailers: These are common types of custom packaging for smaller items that need to be shipped
Poly Bags: Poly bags are custom bags made from polyethylene, a type of plastic. They are often used for food packaging, as they are moisture-resistant. There are many benefits to custom repackaging, including:
Benefits of Custom Repackaging
Custom repackaging can have many benefits, including:
Improving customer satisfaction
By customizing products to meet customer needs and preferences, companies can improve customer satisfaction and loyalty. When the packaging sends the right message and good representation as per the customer's choice, it will enhance the customer's positive experience of your service.
An appealing product is more likely to sell than an unappealing one. custom repackaging can help increase sales by making products more attractive to customers.
In some cases, custom repackaging can help reduce costs. For example, by reducing the amount of packaging material used, or by making packaging easier to recycle.
Creating a competitive advantage
In some cases, custom repackaging can help companies create a competitive advantage. For example, if a company is the only one offering a particular type of packaging, this could make their product more appealing to consumers.
Improved product appearance
Aesthetically pleasing packaging can make a product more attractive to customers and help it stand out on store shelves.
In some cases, custom repackaging can help reduce waste by using less material or making more efficient use of existing materials
Keeps Product Protected
The top priority of custom packaging is security and safety. It will provide enhanced safety to the products until the customer unboxes them. The packaging materials are highly durable,
In some cases, custom repackaging can improve the functionality of a product. For example, if a product is difficult to use or open, custom packaging can make it easier for customers. This can improve the customer experience and increase satisfaction.
Keeps Product Protected
The top priority of custom packaging is security and safety. It will provide enhanced safety to the products until the customer unboxes them. The packaging materials are highly durable, so they can protect the items inside from any type of damage.
Allows To Advertise Your Brand
The custom repackaging also allows for uniquely advertising your brand. The customers and clients will ensure the brand's identification on the packages.
Disadvantages of Custom Repackaging
There are some potential disadvantages to custom repackaging as well, such as:
-The cost of custom repackaging can be high, particularly if it involves changes to the product itself.
-Custom repackaging can also be time-consuming and may require specialized equipment.
-If not done properly, custom repackaging can damage the product or make it less functional.
Related: How To Ship A Package From Home
How to Choose the Right Custom Repackaging Company
When it comes to custom repackaging, you want to make sure you're working with a reputable and experienced company. There are a few key factors to keep in mind when choosing a custom repackaging company:
1. Services offered - What kind of services does the company offer? Do they specialize in a certain type of packaging? Make sure the company you're considering is able to meet your specific needs.
2. Industry experience - How long has the company been in business? Do they have experience working with your industry or product type? You'll want to make sure you're working with a company that knows what they're doing.
3. Customer reviews - What do other customers have to say about the company? Take a look at online reviews to get an idea of the company's reputation.
4. Pricing - Get quotes from several different companies to compare pricing. Be sure to ask about any discounts or promotions that may be available.
How to Package Your Product for Shipping?
For packaging products before shipping, you must consider various things such as the samples, the different sizes, and the appearance outside the box. After considering all these factors, it should undergo testing. For custom packaging, selecting the right colors, prints, designs, materials, and other considerations are necessary. After going through all these processes, the packages are ready for shipping.
1. Place your products in packing boxes and seal them properly.
2. Make sure that the boxes are of good quality and will not easily break during shipping.
3. You can use different packaging materials such as bubble wrap, packing peanuts, or airbags to protect your products inside the box.
4. Fill up any empty spaces in the box so that your products will not move around during shipping.
5. Close and seal the box securely with tape.
6. Label the box properly with the correct shipping address and other relevant information.
Related: What Is Package Consolidation?
Ready to give custom repackaging a try? If you’re looking for fulfilment for your store, the team at Simpl can help. We offer full-service packing and shipping so you can focus on what you do best – running your business. Contact us today to learn more about our services and how we can help you take your business to the next level.
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