Fulfillment by Amazon (FBA) is an Amazon service that handles warehousing, picking, packing, shipping, customer service, and returns for products sold on Amazon. Sellers send products to Amazon and Amazon manages the rest.
Benefits include easy scaling, access to Prime members, faster shipping, easier returns, and more exposure on Amazon. Sellers can focus more on sales, marketing and product development.
Main fees are monthly FBA subscriptions, storage fees based on inventory space used over time, and fulfillment fees per order shipped. There may be other supplemental fees as well.
Almost any retail consumer product can be sold with FBA, as long as it is not prohibited by Amazon's restricted products policy. Media, apparel, electronics, toys, household items are very common.
You prepare and label products to FBA specifications, then ship pallet/case loads to Amazon fulfillment centers. Amazon provides shipment instructions and preferred carrier options.
Yes, FBA can support multi-channel sales on platforms like eBay, Shopify, Walmart, etc. You can leverage FBA for order fulfillment even if selling on other channels.
It depends on your sales velocity, but aim for at least 2-8 weeks worth of inventory to maintain availability. Continuously restock so as not to run out of stock.
Tools help manage inventory tracking, forecasting, repricing, analytics, and more. Examples include SellerCentral, InventoryLab, Feedvisor, and Sellbrite. Third party prep and labeling services can also help.
