Amazon editorial recommendations are influential reviews and recommendations displayed prominently in search results. They come from critics, influencers and third-party content creators.
Recommendations boost visibility and establish trust and authority. This leads more customers to purchase the editorially recommended products.
Key benefits include increased visibility and sales, streamlined buying, industry leader status and improved SEO rankings.
Potential downsides include stringent eligibility criteria, required community engagement, uneven product visibility, and delayed results.
Tips include launching a top-quality product, getting influencer reviews, actively engaging with the Amazon community and meeting all recommendation eligibility criteria.
Amazon requires a 4+ star rating, 100+ reviews, $30K+ sales, no medical claims and high performance for relevant keywords.
It can take some time for content creators to review and recommend your product. Consistent effort is needed to drive results.
Yes, Amazon uses editorial recommendations as a ranking factor. So obtaining recommendations can directly improve your product's SEO.
