Amazon Attribution is a measurement system that analyzes the sales impact of external traffic sources like search, display, and video ads. It allows brands to track conversions from ads run outside of Amazon.
The API works by generating tracking URLs that provide access to conversion data. Brands can add these tags to their external ad campaigns to track how many impressions, clicks, detail page views, and purchases come from each source.
Key metrics include: impressions, clicks, detail page views, add to carts, purchases, total sales, new customers, and more. Marketers get a complete picture of campaign performance.
Brands can measure ad performance, optimize campaigns, and develop future marketing strategies to drive more revenue based on channel insights from Attribution.
Benefits include identifying high-performing marketing channels, improving existing campaigns, driving more sales to Amazon, and better understanding customer behavior.
Driving external traffic to Amazon listings can help brands reduce Amazon ad costs, improve ranking, and gain customer insights while increasing sales velocity.
