What are some of the main difficulties with selling clothing online?
Key difficulties clothing ecommerce sites face include helping customers assess fit and sizing, creatively showcasing products online, building loyalty programs, and offering flexible payments. Shoppers also expect robust search and filters to easily find items.
How can virtual fitting apps help clothing retailers?
Apps like Virtusize give personalized size and fit recommendations to each customer based on metrics like their purchase history, measurements, and brand sizing info. This simplifies the buying process and reduces returns.
What are some ways to merchandise products on my Shopify clothing store?
Apps like Foursixty and Wanelo make it easy to showcase your items in engaging ways. Foursixty turns your Instagram feed into a shoppable product gallery. Wanelo gets your products in front of 550k+ online stores to reach fresh audiences.
How can I encourage repeat purchases and referrals?
Smile.io's tailored loyalty and rewards programs incentivize social shares, reviews, referrals and other actions with points redeemable for discounts. This builds customer retention and repeat sales over time.
What apps make it easier for customers to find products?
Collection Filter enables custom filters so shoppers can refine listings by type, vendor, size, color and other variables. This simplifies discovery and lifts conversions.
Any tips for increasing average order value?
Gift Box and Candy Rack boost order values with targeted discounts, samples and coupons. Klarna also encourages bigger hauls by letting customers pay over time in installments.
How can I grow my subscriber list?
Tada's gamified email pop-ups creatively convert website visitors into subscribers. Building an email list enables critical future marketing to existing customers.
A recent data exposure at a fulfillment vendor affected thousands of ecommerce customers' records. Four questions worth asking about data retention, access controls, breach notification, and subprocessors before you sign with a 3PL.
Apparel fulfillment is harder than standard ecommerce: size-and-color SKU matrices, high return rates, and poly-bag and hang-tag requirements. Here's what changes when you move clothing through a 3PL, what to ask before you sign, and how Simpl runs apparel programs, starting at $7/order.
What does order fulfillment actually cost? This guide breaks down every fee type, from pick-and-pack to receiving, storage, and setup, with real industry ranges and Simpl's flat-rate model as a case study.
