5 Tips for Effective eCommerce Photography
If your online store does not contain compelling images of the products, you lose business to other retailers. Every search on Google with an eCommerce product returns results from companies who have used professional photography to showcase their products. If you want your online store to draw attention, you need stunning photos of your products. So, here are the tips to take effective eCommerce pictures for your online store. These are just some simple steps that will set up a beautiful photoshoot and get you one step closer to taking better-quality pictures of your products.
1. Use the Right Product Photography Equipment
You cannot take good photos if you don't have a decent camera or proper lighting equipment. Even mobile phones equipped with cameras can help take quality product photographs because of their Auto Focus feature.
You can add the zoom function to your mobile phone camera by installing a third-party camera app. These cameras' lightweight and portable design make them easy to carry around. If you want professional quality images, use DSLR or other high-quality cameras with proper lighting equipment such as LED lights or studio flashes.
If you want to photograph your product from a certain distance, try a telephoto lens or a macro lens. If you are going for food photography, then always use a tripod, as it will help prevent any blurring that may occur when you slightly move the camera. A stabilizer can also help in this case.
2. Use Macro Photography for Items with Details
Macro photography is the area where subjects are photographed up close, usually to the extent that they can be seen clearly with the naked eye. This is sometimes known as "super macro" or "extreme macro." Although some types of cameras may employ different names or techniques for macro photography, the concept of magnification is critical to all.
Macro photography is used in commerce and for many other projects like medical, scientific, and botanical projects where it is needed to shoot with an extreme close-up lens. This type of photography requires meticulous attention to composition and lighting and knowledge of your equipment. In eCommerce, macro images are often used as thumbnails as part of a product gallery to give the viewer an idea of what detail or focus can be achieved with your photography and equipment.
Like any other form of photography, there is a certain amount of creativity and artistry involved in taking pictures at the "macro" level. Observation and patience are necessary, as the subject must be adequately lit to achieve a good image. In eCommerce, macro photography is also used for zoom-in views. The viewer of the captured product can see all of the fine details of any fabric or material on a product that may not come across in a larger photograph.
Here are eight bad habits that could be holding back your creativity and hurting sales:
1) creating and evaluating simultaneously
2) not giving yourself enough time
3) working in a distracting environment
4) working for too many hours at a time
5) editing photos without taking any pictures
6) not using props or backgrounds properly
7 ) not editing your images enough and
8 ) neglecting the post-processing of your photos
3. Use White Background for Product Photos
You do not need any fancy props or equipment for taking eCommerce photographs of your products if they are shot against a plain white background. If necessary, use the backdrop stand available in various sizes and colors, depending on your requirements. A simple white backdrop enhances the quality of your product photos and makes them more attractive.
Many eCommerce businesses are looking for ways to take good product photos with little or no budget. The trick is, you don't need fancy props or equipment if you're shooting against a plain white background. If necessary, use the backdrop stand available in various sizes and colors, depending on your requirements. A simple white backdrop enhances the quality of your product photos and makes them more attractive!
Here are some tips to get started:
Use natural lighting
You'll want to avoid harsh sunlight so find east facing window (morning sun) or a west-facing window (afternoon sun). Keep curtains drawn, so there's not too much light coming indirectly from outside. Place a reflective surface behind the products, such as a mirror, white printer paper, or white poster board. This will help bounce light onto the product for even lighting across your photo. If you don't have any surfaces against a wall, place the reflective object on the floor between the window and product (i.e., paper or board).
Make sure you keep your camera steady
Set it on a small tripod or use a stack of books or magazines underneath. If you don't have any of those things and genuinely want to DIY, try setting your camera on top of something like two boxes next to each other.
Be sure to use a large enough aperture
The setup works best if the curtains are closed, so you're letting in as little light as possible. That means you'll want to open your aperture (f/2.8 or lower) so that enough light is coming through the window while keeping background objects blurred.
Use a white backdrop
You can purchase one online or make your own with sheer curtains and some tape, but avoid very dark fabrics. If necessary, you can also use the backdrop stand, available in various sizes and colors depending on your requirements. A plain white backdrop enhances the quality of your product photos and makes them more attractive!
Use a simple point-and-shoot camera
The latest smartphones have excellent cameras that work well for photographing products. Avoid using a digital SLR because you'll be limited to viewfinder instead of viewing your image directly on your camera.
Take multiple shots
You never know what you might get, so snap a few photos of each product from different angles. Be sure to have no objects in the background when taking these additional images. Edit any clashing colors or distracting backgrounds, so your product truly shines.
4. Use Props Sparingly in Product Photos
If you are not using a custom backdrop or white background for product photography, avoid using props that may distract the customer's attention from the product. For instance, if you sell apparel, do not use models or dolls wearing the product. You can use props that will enhance the effectiveness of your photos, such as handbags for bikinis or other accessories that go along with the product.
Don't Place the Product at the Center of Your Photo
Some sellers use one trick to make products stand out is to place them in an offset position, like putting a shirt on a model's shoulders and not directly centered. These models assume that the less-centered product will appear eye-catching and attention grabbing. Some people call this the rule of thirds after framing a photo with two vertical lines and two horizontal lines to achieve an equally divided image.
Don't Ignore White Space
If you are showcasing your products against a backdrop that is too cluttered, it will be difficult for the customer's eye to focus on what is being sold that way. The presence of clutter in your photo will make your product the center of attention. It has to be devoid of other distractions that may take away the focus from the main subject, which is your product.
5. Assure Proper Lighting Positioning
It is also essential to ensure that all elements of the product photo are well-illuminated. For instance, you can place a lamp behind the product to light the object from all directions. You can also use an external flash to give proper illumination to different product parts that need more focus (such as buttons or fabrics).
-It is essential to ensure that all elements of the product photo are well-illuminated.
-For instance, you can place a lamp behind the product to throw light on the object from all directions.
-You can also use an external flash for giving proper illumination to different parts of the product that need more focus (such as buttons or fabrics).
If you do not see the success you want with your product images, it may be time to look at how they measure up against your competition. While many factors contribute to conversion rates (such as page loading speed and website layout), we can't overlook the importance of high-quality eCommerce photography. We've seen many online retailers make this mistake – and their competitors reap all of the benefits from increased conversions. Do an assessment today to see where you stand!