Mispick

Definition

A mispick is an order fulfillment error where the wrong item is picked and sent to the customer. It typically results from human error, system inaccuracies, or product mislabeling and can lead to delays, returns, and customer dissatisfaction.

What causes mispicks in the order fulfillment process?

Mispicks usually happen due to a mix of human and system errors during the pick-and-pack phase. The most common causes include:

  • Human error – Misreading or misinterpreting pick lists
  • Inventory mismatches – Discrepancies between what's in the system and on the shelf
  • Product mislabeling – Incorrectly tagged items cause confusion during selection
  • Poor warehouse organization – Inefficient layouts make mistakes more likely

How do mispicks impact customer satisfaction and operations?

Incorrect shipments frustrate customers and cost you time and money. Here’s how mispicks create downstream issues:

  • Customer churn – Frustrated buyers may not return
  • Negative reviews – Errors can damage brand reputation
  • Return costs – Additional handling and shipping eats into profit
  • Delayed fulfillment – Fixing mispicks slows everything else down

What does it cost to fix a mispick?

The real cost of a mispick goes far beyond the item itself:

  • Time and labor for re-picking and re-shipping
  • Return shipping and packaging expenses
  • Discounts, refunds, or appeasement costs
  • Lost revenue from customer dissatisfaction

How to reduce mispicks in your warehouse

Avoiding mispicks takes proactive strategy and simple tools:

  • Use barcode scanning at picking and packing
  • Train staff on picklist interpretation and quality control
  • Optimize storage layout for clarity and flow
  • Perform routine audits to catch stock and label issues